Rockies Venture Club Has a New Look

May 15, 2020

May 15, 2020

Looking to the future, Rockies Venture Club unveils a new brand identity aligned with growth, unity, and community.

The Rockies Venture Club (RVC) is dedicated to accelerating economic development through angel investing. Since 1985, as the longest-running angel group in the United States, RVC supports education and collaboration between angel investors, entrepreneurs, and corporate partners.

Today, RVC is a major player in the Colorado investment ecosystem. RVC and the Rockies Venture Fund have made over 130 investments in 54 companies with a portfolio value of about $25 million. With a new partnership with the Colorado Office of Economic Development & International Trade (OEDIT), RVC has set its sights on expanding angel investing within the state, mobilizing more capital to Colorado companies through investment and syndication.

As RVC expands and achieves more ambitious capital mobilization goals, a unified, modern, and versatile brand identity is necessary; launching this image pays homage to RVC’s success over the last 35 years and moves the brand forward toward new growth and expanded community.

Says Peter Adams, Executive Director of RVC: “Ten years ago Rockies Venture Club was a single entity with only one outward facing brand.  Now, the RVC is a consortium of programs, funds and events that we have built up over the past decade, all of which work synergistically to serve the startup and angel investing community.  It is important to have a consistent brand strategy for today and for future initiatives that identifies these programs, but which is built upon the common DNA that drives their aligned missions.”

This modular identity unifies the expansive array of RVC offerings and initiatives. A common thread can be identified through all logos in the RVC brand, either through typography, the iconic mountain logo form, or a tagline that communicates affiliation with the RVC. The shape articulates both the promise and commitment to upward growth in knowledge about—and accessibility to—angel capital, and as a symbol that graphically illustrates RVC’s roots in the Rocky Mountain region as a launchpad for the future.

For this project, RVC partnered with The Rolf Design Co., a boutique design studio created by Mollie Rolf that serves the Colorado startup community from pitch-deck to re-brand. Their work encompasses graphics and identity, websites and digital experiences, advertising and communications. They believe that great design cannot happen without collaboration, intelligence, passion, and engagement.

RVC is thrilled to share this new brand identity with its community of investors, entrepreneurs, and corporate partners; they look forward to engaging many more as they strengthen economic development and impact in Colorado and beyond.

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