The marketing dilemma in todays start-up world can be defined by the need for capital to increase marketing, but also the need for marketing to gain capital. Read more
Abstract: This paper was inspired by a blog post by Brad Feld of the Foundry Group, a venture-capital firm in Boulder. I don’t know Brad but the idea of thought-leadership hits home to my own views of the “compelling argument” which I used in teaching a graduate class at the University of Colorado for nearly a decade. Read more
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